Samsung presents its Galaxy S9, designed for augmented reality

The South Korean conglomerate Samsung has officially presented its brand new high-end smart phone, the Galaxy S9, designed to integrate augmented reality, as a curtain-raiser of the Barcelona Mobile World Congress.

Absent last year from this annual meeting that opens Monday, the company took advantage of a day where its competitors have remained discreet to showcase its new flagship smart phone, which will be equipped with a new type in order to respond to the augmented reality applications that are being considered by the group.

The Galaxy S9 – like its big brother the S9 + – whose design is revised but retains its curved edges, confirms the trend that is spreading among smart phone manufacturers, that of the screens edge to edge on almost all of the front of the device.

The device, available from March 16, can be transformed into a PC by plugging a number of accessories and integrate the possibility of being unlocked in various ways: password, fingerprint, facial recognition or retinal scanner.

The South Korean giant had already announced, before the presentation, that this new smartphone, whose price could significantly increase compared to the Galaxy S8, would propose real improvements in shooting.

“The new S9s look very promising […] they are incremental innovations, not breaks. Samsung will have to make the best use of its marketing warfare machine to properly position these new smartphones, “said Thomas Husson, vice president and senior analyst for Forrester.

Earlier in the day, Chinese telecom giant Huawei introduced the latest version of its laptop, the Matebook X Pro, and its new tablet, the MediaPad M5.

But it will be only March 27 in Paris that he will unveil his next high-end camera, the P20, successor to the P10.

Both devices, with shortened charging time, longer battery life and improved technical capabilities compared to their previous versions, integrate simpler interconnectivity for the manufacturer’s different devices, computers, tablets and smartphones .

The world’s number three on the smartphone market took the opportunity to present what it says is the first chip incorporating the 5G standards as finalized last December. heart of networks in the future.

The South Korean conglomerate LG also took advantage of this eve of the congress to present an update of its V30 notebook, the V30S, which has the particularity of embedding artificial intelligence, with the ThinkQ software suite, the main innovation. of the device.

Like its national competitor Samsung, LG indeed plans to integrate its artificial intelligence house in all the devices it produces, smart phone of course, but also connected TVs and appliances.

On the other hand, no new high-end phone, to take the continuation of LG G6, was presented at the time of the edition 2017 of the World Congress of the mobile telephony.

The day was to end with the opening dinner of the congress, in the city center of Barcelona and in the presence of the King of Spain, Felipe VI.

The World Mobile Congress, where organizers expect this year more than 100,000 people, will run until Thursday in the Catalan metropolis.

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