India Lockdown Forces Smartphone Players to Postpone New Launches

India Lockdown Forces Smartphone Players to Postpone New Launches

The Novel Coronavirus which has just hampered cell phone producers 2020 plans in India inferable from store network issues has now constrained them to defer new launches for an uncertain period as online retailers have started closing their distribution centers in the nation in the midst of lockdown.

The lockdown has influenced delivery and distribution center activities at Amazon and Flipkart’s end – leaving cell phone players like Realme, Vivo, and others to either postpone March launches or move sale dates further into April.

Vivo has postponed the launch of its flagship V19 owning from the current worldwide circumstance and is yet to affirm the date and time for the launch.




Realme may proceed with its digital-only Narzo arrangement launch on March 26 yet the sale date will move for some other time.

Since retail stores are additionally closed at any rate till March 31, it is a disturbance all over for the cell phone brands.

As per Tarun Pathak, Associate Director, Counterpoint Research, from an online business point of view, the circumstance is progressively identified with operational difficulties.

It bodes well for OEMs to concede their launches at the same time, simultaneously, support retailers who have been hit unequivocally. As indicated by Flipkart, its groups are working with the Center just as state experts to guarantee that it keeps on serving the networks.




Searching for new things, she has found herself as a writer. In the midst of day to day routine life, she finds her peace in reading and painting. With a passion for reading, she believes in learning new things to add value to her own as well as to the lives of others around her.

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