In the fast-paced world of customer communications, businesses are constantly seeking reliable, scalable, and cost-effective platforms to engage with their customers. While Bird (formerly MessageBird) has built a name for itself globally, particularly in Europe and North America, a powerful and often overlooked alternative is gaining traction — MSG91.
Based in India, MSG91 is not just a regional player; it’s a rising global contender offering robust features, competitive pricing, and unmatched support. If you’re considering Bird, here’s why MSG91 might be the smarter, more strategic choice.
What is MSG91?
MSG91 is a cloud communication platform that empowers businesses with seamless APIs for SMS, WhatsApp, email, voice, and more. Designed for scale, MSG91 makes it simple for startups and enterprises to automate and personalise communications across customer journeys.
Why Look for an Alternative to Bird?
- High Pricing: Bird can become expensive for high-volume users.
- Complexity: The dashboard and features can be overwhelming.
- Support Gaps: Timezone differences impact real-time support.
- Stability Concerns: Recent layoffs and restructuring raise red flags.
MSG91 vs Bird: Feature-by-Feature Comparison
| Feature | MSG91 | Bird |
|---|---|---|
| Primary Focus | Asia, Middle East, expanding globally | Europe, US, Global |
| Pricing | Transparent and affordable | Premium |
| SMS API | Fast and DLT compliant | Reliable but costlier |
| WhatsApp API | Direct with smart pricing | Available |
| Integrated SMTP and transactional | Via SparkPost acquisition | |
| Support | Dedicated and responsive | Standardised, slower for some regions |
Advantages of Choosing MSG91
- Cost Efficiency: Lower rates without compromising reliability.
- Localised Support: Real-time human support tailored to your region.
- Developer Friendly: Clean APIs, sandbox access, and clear documentation.
- Regulatory Compliance: Especially strong for Indian and APAC markets.
- Product Ecosystem: Tools like Campaign, Segmento, and SendOTP for advanced engagement.
Who’s Using MSG91?
Trusted by Xiaomi, Dream11, Razorpay, Practo, MakeMyTrip, and other top brands, MSG91 powers mission-critical communication in finance, ecommerce, healthcare, and more.
Switching Made Easy
MSG91 helps businesses migrate from other platforms with ease — offering sandbox access, API support, and strategic onboarding to ensure zero downtime during the switch.
Make the Smart Move
If you’re currently using Bird (formerly MessageBird) or evaluating your communication stack, it’s time to take a closer look at MSG91. It offers a better blend of pricing, support, and product depth — especially for high-growth businesses across Asia, Africa, and the Middle East.
Ready to switch from Bird? Visit MSG91.com and experience scalable messaging built for real-world business needs.
Amit Barfa is Digital Marketing Consultant at ABInfotech and share’s his views at technosecrets on AI, Datacenter and various other Tech Topics.
