Amazon Prime Video has announced a significant change for its Indian audience: starting June 17, 2025, the platform will begin displaying limited advertisements during movies and TV shows. To maintain an uninterrupted viewing experience, Amazon is offering an optional ad-free add-on subscription.
Ad-Free Add-On Pricing
The ad-free experience is available as an additional subscription:
- Monthly Add-On: ₹129
- Annual Add-On: ₹699 (discounted from the original price of ₹999)
This add-on supplements the existing Amazon Prime membership, which is priced at ₹299 per month or ₹1,499 per year. Therefore, for an ad-free experience, the total cost would be ₹428 monthly or ₹2,198 annually.
Implementation Date
The introduction of advertisements and the availability of the ad-free add-on will commence on June 17, 2025.
Amazon’s Rationale
In communications to subscribers, Amazon stated that incorporating ads will enable continued investment in compelling content. The company assures that the volume of advertisements will be significantly lower than that of traditional TV channels and other streaming services
Impact on Existing Subscribers
- No Immediate Action Required: Current Prime members will automatically experience the inclusion of ads unless they opt for the ad-free add-on.
- Subscription Management: Subscribers who choose not to continue with the new ad-supported model can cancel their membership and request a pro-rated refund through their Amazon account settings.
Comparison with Other Streaming Services
Amazon’s move aligns with industry trends, as competitors like Netflix and Disney+ Hotstar have introduced tiered pricing models based on ad support. For instance, Disney+ Hotstar offers a Premium (ad-free) plan at ₹299/month, ₹499/3 months, or ₹1,499/year, while its ad-supported plans start at ₹149/3 months or ₹499/year.
The introduction of advertisements on Amazon Prime Video marks a significant shift in the platform’s user experience in India. While the core Prime membership benefits remain unchanged, subscribers now have the option to maintain an ad-free viewing experience through the new add-on subscription. This change reflects a broader industry trend towards diversified subscription models, offering users more choices in how they consume content.
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