Google has taken a significant step forward in the evolution of search by introducing multimodal capabilities to its AI-powered Search Generative Experience (SGE). With this latest update, users can now conduct searches using both text and images, unlocking a more intuitive and powerful way to find information.
What’s New?
The biggest change comes in the form of image-based queries. Users can now upload photos directly into the search bar and ask questions related to the image. For example, someone could upload a photo of a plant and ask, “How do I take care of this?” or submit an image of a broken appliance and inquire about repair instructions.
This new feature builds on Google’s multimodal AI model, which is designed to understand and process different types of inputs—such as images, text, and voice—simultaneously. It enables users to interact with the search engine more naturally, like they would with a human expert.
Seamless Integration with SGE
The integration of multimodal search into SGE means users will now see AI-generated overviews and suggestions that account for both the visual and textual elements of their queries. This can dramatically improve the quality of search results in cases where context matters—a huge benefit in areas like fashion, home improvement, health, and education.
For instance, uploading an image of a rash and describing symptoms can provide users with a more tailored and informative response, without needing to rely solely on keywords.
Available Now for Testers
As of now, this feature is being rolled out in Google’s Search Labs, where early adopters can test new experimental features. It’s currently available to users in the U.S. who are enrolled in the Labs program, with a broader rollout expected in the coming months.
Why It Matters
This move signals Google’s ongoing push to make search more interactive, personalized, and intelligent. By combining the power of its generative AI with visual understanding, the company is redefining how users engage with information.
Whether it’s identifying a mystery item, getting fashion advice, or troubleshooting a problem visually, multimodal search could become a game-changer for how we seek knowledge online.
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