Walmart-owned Flipkart on Tuesday forayed into video originals content in India with the launch of ‘Flipkart Video Originals’ as the over-the-top media services (OTT) war warms up in the nation. Included in the Flipkart video platform, which was propelled in August this year, Flipkart Video Originals will be delivered by probably the best makers in the business and curated particularly for the platform, the organization informed.
In the coming months, the online retail giant will work with Studio Next, Frames and Sikhya Productions to bring first-of-its-sort content crosswise over types and languages.
The first unique series Backbenchers facilitated by Farah Khan will go live very soon. From short stories made by different producers to excitement shows including great talent from Bollywood, the organization accepts that this foundation will have something extraordinary for each buyer. They visualize their unique content to reverberate unequivocally with individuals the nation over, as they introduce another time of mobile-first video content.
The first producer to join the platform is Oscar Award winner Guneet Monga who is ready as the official maker and curator of short stories for the platform.
Searching for new things, she has found herself as a writer. In the midst of day to day routine life, she finds her peace in reading and painting. With a passion for reading, she believes in learning new things to add value to her own as well as to the lives of others around her.
